Ad formats

The right placement
for every intent.

Six responsive formats, one integration. Each is built for a different moment in the user journey — combine them to match the offer, not the other way around.

Format 01 · High-volume, click-triggered demand

Popunder

The popunder opens a sponsored tab after a user’s first intentional click on the site. It is the highest-volume format on the network and a workhorse for lead generation, sweepstakes, apps and e-commerce offers where volume and CPA matter more than viewability.

Devices
Desktop, mobile, tablet
Pricing
CPM or CPA
Trigger
First intentional click
Best for
Lead gen, apps, e-commerce
Format 02 · Push-style demand without permission prompts

Social Bar

A lightweight floating bar delivers short sponsored messages and expands into a compact ad panel on interaction. It requires no browser notification permission, works on every device and keeps the underlying page fully usable.

Devices
Desktop, mobile
Pricing
CPM or CPC
Placement
Floating bar, responsive
Best for
Retargeting, offers, content
Format 03 · Native notification creatives inside the page

In-Page Push

In-page push ads look like browser notifications but render inside the page, so they reach users who have notifications disabled. They are served as a small card and can be frequency-capped per session.

Devices
Mobile, desktop
Pricing
CPM or CPC
Placement
In-page card
Best for
CPA offers, finance, dating
Format 04 · Sponsored content that belongs on the page

Native Banner

A responsive widget of sponsored cards styled to match the host site. Native banners are a strong fit for content-heavy publishers and advertisers who need qualified clicks without interrupting reading.

Devices
All devices
Pricing
CPM or CPC
Placement
In-feed / below content
Best for
Content, e-commerce, SaaS
Format 05 · Classic IAB sizes with modern controls

Display Banner

Standard 300×250, 728×90, 320×50 and 160×600 units with viewability tracking and frequency capping. Best used to reinforce offers across a session rather than as a single-placement strategy.

Devices
All devices
Pricing
CPM
Sizes
300×250, 728×90, 320×50, 160×600
Best for
Brand response, retargeting
Format 06 · Full-screen mobile attention, respectful exits

Interstitial

A full-screen placement shown between content pages on mobile, with a clear close control. Interstitials deliver high attention for app installs and lead offers, and can be capped per user session.

Devices
Mobile, tablet
Pricing
CPM
Placement
Between page views
Best for
App installs, lead gen
At a glance

Format comparison.

Your manager will recommend a mix based on the offer, GEO and device split — these are the defaults, not the limits.

FormatDevicesPricingTypical role
PopunderDesktop, mobile, tabletCPM / CPAVolume and CPA
Social BarDesktop, mobileCPM / CPCReach and retargeting
In-Page PushMobile, desktopCPM / CPCQualified clicks
Native BannerAll devicesCPM / CPCContent-native clicks
Display BannerAll devicesCPMReinforcement
InterstitialMobile, tabletCPMHigh-attention moments

All formats support GEO, device, OS, browser, carrier, connection, language, dayparting and frequency caps. Creative review applies to every format.

Next step

We will map formats to your funnel.

Tell us the offer or the property and a partner manager will build the placement plan.